A.That’s correct
Q. What was the success you were referring to?
A. The success? The winning of the law suit or a satisfactory settlement. These are typical in public relations consultancy agreements and frankly it’s a way to keep the cost".
כלומר ישולם בונוס על הצלחה אם יזכו הנתבעים לבוררות או יגיעו להסדר מספק מבחינתם עם התובעים.
ובהמשך (עמ' 107 ש' 11 עד עמ' 108 ש' 21):
Q. I don’t understand, I asked that Moti Morel too …but is it a common practice when you have a law suit or arbitration, legal proceeding going on to take public relation office and say that a success is winning? I, I thought that a success in fees will be for a lawyer, but...
Q. But to take a public relation which relates to an outcome of a legal proceeding how do you explain that?
A. Well, it’s not just a legal proceeding, remember, it’s a legal proceeding and it could end up in a re-negotiation of the agreement, legal proceeding was one part of the ongoing dispute there were still conversations going on, Ayel, Golan was trying to reach out to either me or Richard or somebody and so we didn’t know where it was going to end and what the problem is with a law suit, you don’t know what the result is going to be and you don’t know who is responsible for actually making it successful, so whether investment bankers get success fees and you can argue about who did what to make it successful but to avoid that argument you just say everybody, if we win everybody gets a success fee, so its quite standard in, in Canadian, north American sense to have a PR firm while typically the agreement is you want to pay them less going in to avoid ongoing cost and you will be happy to pay them more if you are successful whether
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it’s the legal case or the actual, you know there is a settlement or essentially you are happy with the result whatever it is."
כלומר, לפנינו שוב עדות על פרקטיקה מקובלת של הפעלת לחץ, באמצעות יחסי ציבור, במהלך סכסוך עסקי-משפטי, כדי להביא לסיומו בתוצאה נוחה לצד ששכר את שירותיו של משרד יחסי הציבור.